What exactly is horology? It’s more than just the study of time—it’s the heartbeat of every timepiece, the reason collectors, makers, and enthusiasts obsess over gears, hands, and ticking seconds. In this short video, we explore: 🔹 The origins of horology 🔹 How it evolved from sundials to luxury watches 🔹 Why it’s both a science and an art form 🔹 And what makes horology such a passionate global community Whether you're just discovering mechanical watches or already deep into collecting, welc

Transparent Mechanics: Armin Strom's Philosophy of Watchmaking