Volkswagen once replaced a staircase with piano keys just to see how people think, and it was awesome. They wanted to know if people would choose the stairs over the escalator if the experience was more fun. So they turned the steps into a working piano. Every step played a note. And it worked. People went out of their way to take the stairs. But the real question is why this mattered to Volkswagen. The stunt demonstrated a philosophy. Volkswagen has always believed that products should be pract
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