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Edward Bernays: the man who taught the world how to be manipulated
Edward Bernays, often called “The Father of Spin,” revolutionized the way companies, governments, and media influence the public. Born in 1891 and a nephew of Sigmund Freud, Bernays applied psychoanalysis to advertising and propaganda — manipulating desires rather than just meeting needs. In the 1920s, he helped popularize cigarette ...
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