Budweiser has a longstanding, iconic relationship with the Super Bowl, primarily through its dominant advertising presence and NFL sponsorship. The brand has aired memorable commercials since 1975, often featuring Clydesdale horses, and held exclusive beer advertising rights for decades until 2022. Sponsorship History Anheuser-Busch secured exclusive beer ad rights starting in 1989, blocking competitors like Miller and Coors, and renewed Bud Light as the NFL’s official beer through at least 2026

The Budweiser Clydesdales made an appearance during the Crewe of Columbus parade on Canal Street on Feb. 13, 2026. Video by Lawrence Specker #mardigras #parade #clydesdales #fattuesday | al.com

Icons of strength, grace and tradition The legendary Budweiser Clydesdales return to Colorado Boulevard, captivating the crowd with their unmistakable presence and timeless beauty. With their signature hitch and storied history, these gentle giants remind us why they remain one of the most beloved symbols of the Rose Parade—where tradition and teamwork reign supreme. #RoseParade #BudweiserClydesdales #ParadeDay @budweiserusa @budweiser | Rose Parade