How Hard Candy Is Made | WIRED
13:22
YouTubeWIRED
How Hard Candy Is Made | WIRED
Sugar Smith Greg Cohen and the staff from Lofty Pursuits make traditional Christmas candy using century’s old techniques and equipment at their shop in Tallahassee, Florida. Watch and see how Greg and the staff make some of most popular styles of holiday hard candies: Candy canes, Sugar plum drops and more. You can see more of them making ...
14.9M viewsDec 23, 2021
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This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho
1:27
This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho
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