9.5K views · 128 reactions | In 2018, Payless Shoe Source conducted a...
1:40
FacebookCEO Being CEO
9.5K views · 128 reactions | In 2018, Payless Shoe Source conducted a...
CEO Being CEO. . In 2018, Payless Shoe Source conducted a bold marketing experiment by unveiling “Palessi,” a fictional luxury shoe store in Santa Monica, California. The company transformed a former Armani store into a high-end boutique, stocking it with their regular budget-friendly shoes cleverly rebranded under the Palessi name. To ...
5K views1 week ago
Payless Shoes
Payless ShoeSource Is Back With A New Look And Name
Payless ShoeSource Is Back With A New Look And Name
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Payless genius marketing scheme tricks luxury shoe shoppers
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