Technology crushing human creativity? Apple's new iPad ad has struck a nerve online
Technology crushing human creativity? Apple's new iPad ad has struck a nerve online
May 9, 2024
apnews.com
Apple faces backlash for 'destructive' iPad ad featuring machine crushing books and instruments
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Apple faces backlash for 'destructive' iPad ad featuring machine crushing books and instruments
May 8, 2024
NBC NewsMarlene Lenthang
Apple’s new ad, “Crush!,” has literally crushed creativity to highlight the iPad Pro’s sleekness. Apple’s latest iPad commercial is sparking controversy, featuring a giant hydraulic press crushing various creative tools, like musical instruments, paints, and cameras, to showcase the new iPad Pro’s slim design. Set to the tune of Sonny & Cher’s “All I Ever Need Is You,” the ad has faced backlash on social media. Critics label it “tone-deaf,” accusing it of disregarding the creative process. “The
1:01
Apple’s new ad, “Crush!,” has literally crushed creativity to highlight the iPad Pro’s sleekness. Apple’s latest iPad commercial is sparking controversy, featuring a giant hydraulic press crushing various creative tools, like musical instruments, paints, and cameras, to showcase the new iPad Pro’s slim design. Set to the tune of Sonny & Cher’s “All I Ever Need Is You,” the ad has faced backlash on social media. Critics label it “tone-deaf,” accusing it of disregarding the creative process. “The
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