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Gatorade Taps Kendrick Lamar For Lose More, Win More
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Gatorade’s new era starts now. And for the first time ever, Gatorade taps a musician, Kendrick Lamar, to drive home its new campaign “Lose More. Win More.” Fresh off his Grand National Tour announcement, Kendrick brings his track “peekaboo” and his own training routine to the spotlight. This isn’t just a sports spot—it’s a cultural moment. Grit. Sacrifice. Legacy. All in. The spot drops April 19 during the NBA Playoffs, offering a raw, unfiltered look at what greatness really demands. Featuring
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