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These two laundry detergent claims made me laugh, so I figured it was a good time to talk about marketing claims. In short, claims need to be: truthful, non-misleading, proven, and clear. While both of these claims hit those categories, they don’t really mean anything. An example of a GOOD claim are laundry sanitizers which say “removes or kills 99.9% of bacteria and viruses”. That is an impressive claim that detergent cannot make. You should be wary of claims made on advertisements and really t
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