Lane was always on the forefront of moving the sport of rodeo forward. From Bull Talk and the Challenge of Champions, to the obvious impact and legacy left behind today. We hope you enjoy the journey of Lane’s life through those that knew him and have been impacted by him in such a big way. Playing on demand starting Saturday October 12th right on www.LaneFrost.com #LANE #lanefrostdoc #lifelegendlegacy | Lane Frost Documentary

On July 30, 1989, the Legend Lane Frost nodded his head one last time on what would become the saddest day in rodeo. Chuck Coon, and others in attendance that day, recount that rainy, sad day in Cheyenne 34 years ago. | Wrangler Western

With an influence that spans generations, Lane Frost’s final 8 seconds in Cheyenne was only the beginning of the stories we’ve captured. We can’t wait to share the memories told by his friends, his family, and the people from around the world who have felt the ripple of his legacy. • • • #lane #lanefrost #cowboy #bullriding #holdon #legend #legacy #toughdraw #documentary Tough Draw Out of Order Studios Sage Kimzey Tough Draw Talks | Lane Frost Documentary

A legendary ride from a true legend of rodeo. Lane Frost seals his 1987 PRCA Bull Riding World Championship with this ride in Round 10 at the #WranglerNFR as described by Hadley Barrett, Bob Tallman and Randy Corley. Stay tuned from our Frost Family Tribute: https://wranglernetwork.com/frost-family-tribute/ | Wrangler Western

Stetson Frost learned of his legendary uncle like many rodeo fans do, through word of mouth. Just a baby when the world lost Lane, Stetson grew up with stories from family and friends about the unique and special character of his uncle. Today he is the driving force behind the Lane Frost Brand merchandise. See the entire Frost Family Tribute here: https://wranglernetwork.com/frost-family-tribute/ | Wrangler Western