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Why This Commercial Went Viral 😳 Heineken’s Walk-In Fridge commercial became one of the most iconic beer ads ever made. The ad shows women getting excited over a walk-in wardrobe, while men scream louder for a walk-in fridge full of Heineken. Later, a second ad took the idea even further with a fridge that literally walks like a robot. This short breaks down why the campaign became a viral marketing legend and how Heineken used humor to create global brand recall. Day 1 of 100 Days of Crazy Ads
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