Guide to Digital Display Advertising
3:54
YouTubeiabuk
Guide to Digital Display Advertising
An IAB UK video to explain the evolution of display trading in 2017. The display ecosystem has developed from direct buying and selling into an increasingly complex environment with data now powering real time bidding and selling. This video aims to demystify the display landscape in 4 minutes! It is the updated version of our previous video ...
99.8K viewsOct 5, 2017
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