Adults are buying more toys for themselves than their children
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Adults are buying more toys for themselves than their children
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USATODAYunbranded - Newsworthy
Adults are buying toys for themselves, and it’s the biggest source of growth for the industry
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Grown-ups are buying more toys than preschoolers — to the tune of $1 billion
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nypost.com
Adults are the world’s fastest-growing group of toy buyers. In the US alone, they’re spending over $7 billion a year on toys for themselves, like Lego, plush toys, Hot Wheels, Barbie dolls, and Sonny Angel figurines. The world’s biggest toy producers, like Mattel, are taking notice, and have released entire product lines for adult fans. We went to Mattel’s design center in California to see how it makes prototypes for Barbies and Hot Wheels. We also met adult toy collectors around America, from
36:49
Adults are the world’s fastest-growing group of toy buyers. In the US alone, they’re spending over $7 billion a year on toys for themselves, like Lego, plush toys, Hot Wheels, Barbie dolls, and Sonny Angel figurines. The world’s biggest toy producers, like Mattel, are taking notice, and have released entire product lines for adult fans. We went to Mattel’s design center in California to see how it makes prototypes for Barbies and Hot Wheels. We also met adult toy collectors around America, from
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