Google Search has dominated the market for decades, but the experience has remained relatively the same -- that is, until generative AI exploded in popularity. Since then, Google has been forced to reimagine Search, using AI to create a more conversational and personalized experience.

Google on Tuesday unleashed another wave of artificial intelligence technology to accelerate a year-old makeover of its search engine that is changing the way people get information and curtailing the

Google is introducing a new artificial intelligence (AI) mode that more firmly embeds chatbot capabilities into its search engine, aiming to give users the experience of having a conversation with an expert. The "AI Mode" was made available in the US on Tuesday, appearing as an option in Google's search bar.

The very basic meaning of what it means to ” Google” something – typing in keywords and sifting through links, images and information snippets is nearly behind us, according to Google.

The tech giant is taking its next big step in artificial intelligence by adding interactive capabilities to its flagship product.

At least one Apple executive expects AI-powered alternatives to Google's search engine will eventually be offered to users of Apple's web browser. Introducing these alternatives and severing consumers' use of Google's all-encompassing digital ecosystem,

The company is rolling out a feature that will answer search queries in a chatbot-style conversation without the classic blue links.

“you need to crawl the web and have an index that contains it.” That’s expensive for both the search engines and the websites involved. With NLWeb, Guha says, “I just take an RSS ...

Microsoft is pulling the plug on Bing Search API services later this year, and is pushing customers to use AI instead.

The tech giant announced new AI features in Search at its I/O developer conference as it tries to fend off upstart competition in the search-engine business