A man fatally shot a 23-year-old Mexican TikTok influencer while she was livestreaming on May 13, and investigators are looking at her killing as a femicide case.

Mexican beauty influencer Valeria Marquez was shot and killed on camera during a TikTok live stream. Marquez, 23, was sitting inside a beauty salon in Zapopan when live stream footage caught the shocking incident.

A Mexican social media influencer was shot dead during a live stream on TikTok, where she had tens of thousands of followers, authorities said Wednesday.