A couple years ago Toyota took over the showcase space in the Center HJall of the Las Vegas Convention Center that was held by Ford since Henry was an engineering student. And every year thereafter Toyota has made the most of it.

The opening day of the 2024 SEMA Show in Las Vegas was a hotbed of automotive excitement, and Toyota certainly did not disappoint with its GR86 Rally Legacy Concept. This isn’t just some shiny new paint job.

This off-road focused RAV-4 is one for the enthusiasts, but points to possible future modifications for the plug-in family car

At the 2024 SEMA Show in Las Vegas, Toyota unveiled the GR86 Rally Legacy Concept, a thrilling tribute to its iconic rally heritage. Designed as a modern reimagining of the legendary 1990s Celica GT-Four rally cars,

SEMA Show. The SEMA Show is an annual trade show hosted in Las Vegas, Nevada by the Specialty Equipment Market Association (SEMA), first held in January 1967 as the High Performan

Aside from the pixel-themed livery, the RAV-X gets completely redesigned front and rear bumpers for improved ground clearance, but also breathing through what Toyota calls, a Daka

Debuting at the SEMA show, the RAV-X takes the RAV4 to the extreme with a fully revised suspension and tough-looking bodywork.