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Reebok’s basketball revival strategy: CEO Todd Krinsky on Angel Reese, Shaq
Reebok is back in the basketball game again and showcasing bigger-than-life personalities that embrace on- and off-the-court ...
Reebok CEO's Opinion of Angel Reese Made Clear With Strong Comments
Chicago Sky forward Angel Reese was the first basketball player Reebok signed after the company relaunched its basketball ...
Allen Iverson is a closer, why Reebok almost passed on him, and more takeaways from Netflix’s new ‘Power Moves’ docuseries
"Power Moves With Shaquille O’Neal" details how Shaq and Allen Iverson have been working to bring Reebok, the brand they once ...
‘Power Moves’ on Netflix: Behind Shaq’s Bold Quest to Revive Reebok With Allen Iverson
The six-part series follows Reebok’s revival under the leadership of Shaquille O'Neal and Allen Iverson, from design labs to ...
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"If the money gets too high, there'll always be another Allen Iverson" - Reebok's owner didn't want to go into a bidding war with Nike for A.I.
For current Reebok president Todd Krinsky and former company executive Que Gaskins, discovering Allen Iverson was not as difficult as convincing senior company officials to invest in the ...
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Kobe on why he turned down Reebok in sneaker free agency: "The fit of the company wasn't right"
When Kobe Bryant was a shoe free agent in 2002, many thought he would join Allen Iverson at Reebok. In the summer of that year, Bryant flew to Reebok's headquarters in Canton, Massachusetts ...