Aaron Berg joins Fox News Saturday Night With Jimmy Failla to give his take on the marketing strategy behind actress Sydney Sweeney's new bathwater soap.

While the internet dissects Sydney Sweeney’s body and love life, she’s plotting her next business move — and it may involve ...

Sydney Sweeney ’s post-Madame Web era has taken some wild turns, but this latest move is straight-up soap opera territory. Dr ...

Before the red carpets and blockbuster roles, Sydney Sweeney was just a teenager trying to make the best of a difficult ...

In an interview on May 31, Sydney Sweeney shared that she and Jonathan Davino parted ways three years after getting engaged ...

Sydney Sweeney, known for her role in "Euphoria," ends her engagement to Jonathan Davino as she focuses on self-discovery and ...

Sydney Sweeney has partnered with Dr. Squatch to create a limited-edition soap infused with her actual bathwater, which will ...

Sydney Sweeney's new partnership received some backlash, but that did not stop her from stepping out in a robe during a promo ...

Sydney Sweeney is selling bath soap made from her actual bath water. Fans can lather themselves in a bit of the actress’ very ...

It's called "Sydney's Bathwater Bliss," and Dr. Squatch says it will be in "very limited stock." The soap is set to launch in ...

Dr. Squatch is teaming up with Euphoria actress Sydney Sweeney for an… interesting limited edition product — a bar of soap ...

Sydney Sweeney has launched a new Dr. Squatch soap that reportedly contains her actual bathwater. Fans are divided and ...