Multi-year deal to cover all ten Formula One teams and include activations at various Grands Prix throughout the season.

The Mondelēz-owned brand Oreo replaces Pizza Pizza in a multi-year deal with the National Hockey League franchise.

Billionaire joins City Football Group and MLB’s New York Yankees as a co-owner of MLS franchise New York City FC.

The Masters golf tournament also announces expanded coverage for CBS Sports on Saturday and Sunday rounds from 2025.

Genius Sports' Paul Hunt explains how AI is powering immersive experiences, richer performance analysis and faster, more accurate officiating.

The International Cricket Council (ICC) has announced record prize money for the 2024 Women’s T20 World Cup. Base prize of ...

The Scottish government has given the green light to Glasgow hosting a scaled-down Commonwealth Games in 2026. Commonwealth Games Scotland (CGS) announced in April it had developed a “cost-effective” ...

SportsPro looks at how Allianz's MoveNow campaign has become a key part of the insurance company’s sports marketing ...

Motorsport estimated to have earned US$2.19bn from 40 partnerships Saudi oil giant Aramco spends US$1.3bn on sports ...

The parent company of the elite European basketball league hopes to sell a minority stake valued at €1 billion.

Dolby Laboratories, a leader in immersive entertainment, has unveiled a new comprehensive range of cloud video products and ...

The European Broadcasting Union (EBU) will offer a weekly roundup from major women’s soccer leagues on the Eurovision Sport ...