Retail media spend is growing. How are marketers incorporating retail media networks in their plans for the year ahead?

“CTV is a strong channel for advertisers today but opportunities exist to make it even better,” said Bill Michels, Chief ...

Marketers today have access to various sophisticated tools to segment audiences based on intricate behaviors and interests, aiming for sharper focus on audiences. Yet, even with this drive for ...

Milan, June 3, 2025 – According to data released by Auditel, the Italian TV JIC, and analysed by Nielsen, a global leader in audience measurement, data, and analytics, on average, over 8 million ...

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical component of modern advertising strategies. For marketers around the world, ...

Nielsen and VIZIO’s Inscape are extending their strategic data relationship, building on our collaboration that began in 2022. This multi-year agreement reinforces our shared commitment to delivering ...

今日のマーケティング担当者は、複雑な行動や関心に基づいてオーディエンスをセグメンテーションするためのさまざまな洗練されたツールを利用できるようになり、オーディエンスにより ...

Gracenote, the content data business unit of Nielsen, has reported quarter-over-quarter growth in available programming on ...

Find out the latest advertising spend trends and competitive dynamics shaping European retail. Tailored for SMBs, this ...

Balance your short and long term brand performance goals with a full-funnel marketing strategy. Industry peers and experts ...

Throughout the month of April, Nielsen employees celebrated Global Volunteer Month with volunteering and environmental ...