Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

Retail media spend is growing. How are marketers incorporating retail media networks in their plans for the year ahead?

El panorama del marketing mundial en 2025 es dinámico. La rápida evolución de la inteligencia artificial y el auge de la publicidad que se puede comprar presentan oportunidades interesantes, pero el ...

O cenário do marketing global em 2025 é dinâmico. A rápida evolução da IA e o surgimento da publicidade comprável apresentam oportunidades empolgantes, mas o setor também está navegando pelas ...

Il panorama del marketing globale nel 2025 è in continua evoluzione. L'evoluzione rapida dell'Intelligenza Artificiale e la crescita dello shoppable advertising offrono opportunità entusiasmanti, ma ...

“CTV is a strong channel for advertisers today but opportunities exist to make it even better,” said Bill Michels, Chief ...

Marketers today have access to various sophisticated tools to segment audiences based on intricate behaviors and interests, aiming for sharper focus on audiences. Yet, even with this drive for ...

Milan, June 3, 2025 – According to data released by Auditel, the Italian TV JIC, and analysed by Nielsen, a global leader in audience measurement, data, and analytics, on average, over 8 million ...

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical component of modern advertising strategies. For marketers around the world, ...