Articles written by Prady Kumaar ...

As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, ...

In his new role, Amit Wadhwa will be responsible for overseeing creative and media practices. His portfolio will include the ...

Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation ...

Britannia A-Eye turns a smartphone into an intelligent shopping assistant, allowing users to scan their surroundings through ...

Riding high on cricket fever, Uber India has launched a new campaign for its bike taxi offering, Uber Moto, with Australian ...

The sell-side advertising company, Magnite has expanded its partnership with Samsung Ads, the advertising division of Samsung ...

Articles written by Tejinder Gill ...

The joy of retail serendipity is fading—61% now shop online for convenience, while 36% miss the thrill of unexpected finds, ...

EXCLUSIVE: Less M&A, more CX. Campaign Asia speaks with Havas’ global and regional leads about how the network is reshaping ...

Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that ...

Franklin Templeton India’s vice president and head of marketing, Geetanjali Sachwani, has a personal connection to the ...