SiriusXM integrated with Innovid to provide audio advertisers with the type of impression-level data they get for other ...

Roku and Amazon jointly announced a partnership that will reportedly result in the “largest authenticated TV footprint” in ...

Google released a proposal for a Chrome feature called script blocking to crack down on third-party fingerprinting in ...

If It Ain’t Broke, Don’t Flix It When Netflix introduced its in-house ad tech on stage at AdExchanger’s CTV Connect event in ...

Despite economic uncertainty and the continued slowdown of traditional media’s growth, global advertising revenue is still trending upward.