We analyzed llms.txt across 10 websites. Only two saw AI traffic increases — and it wasn't because of the file.

Hype cycles come and go. But real SEO gains still depend on trust, crawlable data, and meeting user needs — not chasing the latest novelty.

Explore insights on how to lead, adapt, and grow in a world where AI agents decide which brands surface, and which disappear.

Google now uses Gemini 3 Pro to generate some AI Overviews in Google Search. Google said for more complex queries Gemini 3 ...

In turbulent times, structure, not talent, limits marketing performance. Positionless Marketing removes that constraint.

Why AI search advice spreads without proof, how to evaluate GEO claims, and which recommendations actually stand up to ...

Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside ...

Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations.

Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what ...

Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended ...

Google’s AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds.

Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track ...