Harry Potter fans worldwide can look forward to fan-focused experiences, screenings, exclusive products and more. Ahead of the highly anticipated HBO Original Harry Potter television series, currently ...

The Tattoo Zoo range will be available to UK retailers from autumn/winter 2026 and will be showcased on Click’s new, larger location at the London Toy Fair. Eolo has signed a strategic partnership ...

Tomy and Nintendo have announced a partnership which will bring Super Mario-themed bath toys to the Toomies pre-school line. Tomy has announced a new global partnership with Nintendo that will see ...

The Hasbro and George at Asda Peppa Pig collection includes toddler apparel, accessories, toys, homeware, publishing and more. Timed to the excitement around Peppa’s new baby sister, Evie, Hasbro and ...

Magic Light Pictures’ 2025 animated special, The Scarecrow’s Wedding, will be celebrated with three festive indents based on characters created by Julia Donaldson and Axel Scheffler. Magic Light ...

Two bespoke Chimpi Fuggler plushies have been created by the rapidly growing digital-first IP alongside an activation across popular social platforms. Chimpers is a vibrant character collection ...

Simba Smoby’s new collectible plush line for Gen Z and young adults will feature Disney’s Lilo & Stitch and Disney’s Winnie the Pooh. As the plush category continues to grow in popularity, Simba Smoby ...

Toikido has entered into a strategic partnership with Spacetoon to co-develop and distribute a new animated series based on its next flagship IP, Battalor. Toikido has partnered with Spacetoon, an ...

Ollie Pryor, director of Retail UK & Ireland and eCommerce EMEA at The Walt Disney Company, discusses the new immersive Disney Princess and Frozen activation at Selfridges in London. Disney has ...

Lee has partnered with Mighty Jaxx and released new anatomy-inspired merchandise in the signature style of artist Jason Freeny. Lee has announced the expansion of its global collaboration with ...

The new representation significantly expands Miraculous Corp’s successful six-year relationship with WildBrain CPLG across Germany, Switzerland and Austria (GSA). Miraculous Corp has announced the ...

Nigel Cook, vice president, Brand Commercialisation and Retail, Disney Consumer Products, tells Toy World readers about the film’s legacy during its 30th anniversary year and its impact in toy ...