As an industry, marketing is having a bit of an identity crisis,” said Katie Martin, Senior Marketing Excellence Manager at ...

These digital marketing campaigns not only drive footfall to restaurants, but also help McDonald’s to increase brand loyalty and engagement. We’ve put together ten campaigns from across the world ...

According to a Kantar study, 68% of US consumers expect brands to be clear about their values, while Millennials and Generation Z have the highest expectations of all age groups. Kantar’s ‘2021 Media ...

Companies that sell business-to-business (B2B) can often find it challenging to market what they offer in a way that excites and engages. However, over the past few years, many marketers have pushed ...

Boden’s trigger programs are typically segmented in relation to the customer’s lifecycle. For example, some emails are designed to lure back lapsed customers, while others aim to trigger a ...

After years of industry hand-wringing, debates over alternatives, stats about marketers’ relative levels of preparedness, and stock imagery of biscuits, on Monday Google delivered the news that it ...

Stop: chasing third-party data. Juliette Aiken, Dotdigital: What should we stop? Relying on siloed data and chasing after third-party sources. Despite Google’s cookie-shaped U-turn the market ...

Facebook is all about design. The feed is structured to encourage users to click on items in the newsfeed, so it stands to reason that by increasing the opportunities to click, you’ll also be able to ...

A changing landscape. In 2005 there were 167m domestic internet connections worldwide, for 2015 the forecast is for around 2.7bn. Although not much of a surprise, the interesting thing to takeaway ...

At Think Summit Europe last month, one key trend (outside of how AI is changing CRM) was how brands are increasingly incorporating multiple first-party customer data points into personalised email.

TikTok offers a number of different performance marketing solutions for different goals that range from lead generation (both on and off TikTok) to search ads, in-app events, driving clicks through to ...

The account director discusses the big challenges for marketing in the world of healthcare, including budgets, inclusivity and the impact of AI on trust. Healthcare has undergone a great deal of ...