Econsultancy6d
‘Big picture thinking’ and ‘super analytical’: The capabilities in high demand in ecommerce
Leaders from Barilla, Karo Healthcare and Nectar360 discussed the challenges of omnichannel, and the capabilities needed to ...
Econsultancy5d
Additive Industries increases sales-qualified leads 725% with Formula 1-inspired campaign driving brand awareness
The Netherlands-based B2B company wanted to demonstrate the capabilities of its metal 3D printers for automotive parts ...
Econsultancy6d
HEMA more than doubles organic traffic with household tips and tricks in multi-channel video strategy
The Dutch department store used search analytics to develop a series of ‘HEMA Helps’ videos that gained over three million ...
Econsultancy7d
‘The way we interact with search boxes has changed’: What GenAI and RAG mean for retailers
If you’ve used Amazon’s Rufus or Walmart’s search bar, you’ll be familiar with new forms of AI-powered site search. As more retailers are adding AI-powered search, we caught up with the co-founder of ...
Econsultancy7d
Guide Dogs targets younger demographic with digital storytelling campaign achieving 300,000 reach
The UK sight loss charity partnered with Motive Agency to grow its digital presence with a social-first storytelling campaign that celebrated the achievements and agency of people with vision ...