Pepsi has renewed ties with BBDO, the agency that over a 48-year relationship crafted brand-defining slogans such as the ...

The coffin company’s creative director, Elan Gale, discusses the move from messaging innovation to product innovation ...

Are you a print subscriber? Activate your account. By Tim Nudd - 4 min 39 sec ago By Garett Sloane - 52 min 44 sec ago By Tim Nudd - 1 hour 24 min ago By Paul Kelly - 1 hour 33 min ago 2 hours 19 min ...

A new freelance network is enticing creatives to become investors in the businesses they then build.

The CW has been shifting its programming strategy since local broadcast giant Nexstar Media Group acquired a majority share ...

Ikea is calling the participating customers “sleepfluencers,” and the ads themselves pitch products from Ikea’s sleep range, ...

The two-minute film from Ogilvy (above) is titled “Most Likely To.” It uses that yearbook trope to sobering effect, revealing ...

There are signs that Gen Z has a love-hate relationship with social media and the news. About half of Gen Zers wish TikTok ...

AI is turning data into signals that is transforming audio advertising into a targeting and personalization powerhouse for ...

Paul Basford of William Grant & Sons discusses marketing strategies and liquor industry trends on the Marketer’s Brief ...

Hyphenated started with a fundamental belief: People are greater than the boxes they’re placed in. Today, it manifests as a ...