As the TV upfront market looms ever closer, the unknowns of brands’ ability to make long-term media commitments become ...

Brands and agencies are adjusting strategies in response to the Trump tariffs and growing recession concerns.

Podcast consumption is soaring, and creators are increasingly launching new shows—both of which are fueling a podcast ...

Generative AI is helping brands like Adobe meet their increased marketing demands by scaling creative for personalized ...

If brands didn’t already know how AI companies feel about their intellectual property, new lobbying efforts this month made ...

From beverage giants to video game publishers, a wide array of brands have recently sought out fresh agency support. Ewan ...

Ad Age’s ranking of the best brand TikToks of the past month includes celebrity-driven moments and new product news.

Ford is touting its vast U.S. manufacturing footprint while offering customers a new discount in a campaign that debuts just as steep auto tariffs begin to take effect on imports.

Cable and internet provider Charter Communications, which operates as Spectrum, has chosen VCCP and Horizon Media as its new lead creative agency and its media agency of record, respectively.

Microsoft and Pearpop use AI, creators and cultural moments like Art Basel and NYFW to drive awareness and sales for emerging tech products.

Spotify is expanding its programmatic ad partnerships with Google and Magnite, which will now have access to the music app’s ad exchange launched last year. On Wednesday, Spotify announced its growing ...

Aid’s artful products, the National Autistic Society’s moving new film and new spots for Harry’s, Peleton and Zillow.