More than a strange toy, Labubu represents a masterclass in how scarcity, emotional design, and cross-platform marketing can ...

Special edition Labubu dolls are selling for tens of thousands on the secondary market, and one expert says she thinks ...

Dim job prospects and a yearslong slump in the property sector have added to a reluctance to spend in China.

Pop Mart has struck it rich. The Chinese company that caters to toy connoisseurs and influencers said this week that it ...

A fascination with, and fear of, the Labubu doll is currently trending on social media. A famous actress has now shared her own chilling story about it.

Redditors have slammed a mother after their child reportedly asked a dual Labubu owner for one of their viral designer dolls ...

Most companies would love to have their product become a viral sensation, but in the age of viral media and “internet dupes,” ...

Forget Barbie. Pop Mart, fueled by viral Labubu dolls and celebrity endorsements, just blew past Hasbro and Mattel with ...

The Labubu lunacy has taken over Canal Street. Knockoffs of the viral, little monster dolls have flooded the infamous Chinatown market — with New Yorkers eagerly snatching them up despite the ...

Pop Mart snuck onto the world’s handbags—and into its wallets—with their exclusive, fuzzy troll-like dolls. Is it time for ...

Labubus — the highly coveted, adorably menacing keychains seen everywhere these days — have taken over Philly with a slew of ...

Those little troll dolls you see hanging from people's backpacks are the result of an innovative marketing scheme.