Ever reached for a Kleenex only to realize you’re looking at a generic box of tissues and thought, “Wait, WHAT?” I’m not using a Kleenex. It’s a tissue, but your brain says Kleenex. That ...

Patent and trademark enforcement has become an important economic tool for entrepreneurs.

Greenpeace had organized a boycott of Kleenex, and the group had over 700 participants. Would Aspen like to join? “Uh, sure,” I said. As it turns out, Aspen Skiing Company was small potatoes.

There is a reason why Kleenex is the number one selling facial tissue brand in the world – brand salience. When runny noses make an appearance, Kleenex is top-of-mind for most consumers.

Kleenex, Huggies parent cuts growth outlook, sees tariffs costing $300 million Provided by Dow Jones Apr 22, 2025, 5:48:00 PM. By Tomi Kilgore .

Kleenex brand facial tissues at a supermarket in Princeton, Ill., in 2014. Daniel Acker / Bloomberg via Getty Images file. March 1, 2024, 11:32 AM EST / Source: Reuters. By Reuters.

Kleenex keeps company among the rare brands — like Band-Aid, Tupperware and Thermos — whose names have become generic. Such ubiquity is a double-edged sword: in these cases, awareness is nearly ...

Kimberly-Clark on Thursday announced a partnership with Brazilian pulp and paper producer Suzano to split ownership of ...

Kleenex-Owner Strikes a Deal for Its International Tissue Business. Kimberly-Clark will sell a majority of the unit to Brazil’s Suzano, the big pulp producer. By . Lauren Thomas. and .

Kleenex is asserting itself as a breakup remedy through its playful collaboration with Amazon. The effort, which leverages the Amazon Ads ecosystem, arrives on the heels of the century-old brand’s ...

Kleenex facial tissue, manufactured by Kimberly-Clark Corp., is on display at an Associated Supermarket in New York.(Andrew Harrer - Bloomberg News) Kimberly-Clark Corp., owner of the Scott toilet ...