The massive $1 billion deal makes Hailey Bieber wealthier than her husband, Justin Bieber, and revives e.l.f.'s "positive momentum," according to analysts.

The model, social media star–and wife of singer Justin Bieber–launched Rhode less than three years ago. On Wednesday afternoon, publicly traded e.l.f. Beauty announced that it is acquiring Hailey Bieber’s skincare and makeup company Rhode in a deal that is potentially worth $1 billion,