Fallout has continued over the holidays for Justin Baldoni as more speak out in support of Blake Lively, following her filing of a complaint alleging a targeted smear campaign in retaliation against her addressing of sexual harassment on the set of their film It Ends With Us.

In a social media ecosystem already rife with misogyny, racism and aggression, experts say it's remarkably easy to shape the narrative around a public figure through "astroturfing".

The actor and filmmaker was hit with a legal complaint from his co-star over alleged sexual misconduct on the set of ‘It Ends With Us.’