Harley-Davidson, the American motorcycle maker, is gearing up to bring a new motorcycle to its global portfolio. The brand ...

For more than two years, Puma SE’s top brass spoke of “elevating” the German brand and making its sneakers and apparel more aspirational. Since arriving last month, Chief Executive Officer Arthur ...

Harley hasn't had a relatively cheap, entry-level bike since 2021 when it discontinued the XG Street 500 and 750 models, ...

Harley-Davidson announced plans this week to introduce a smaller, more affordable, yet profitable motorcycle priced at $6,000. Here's what we know.

The company, which has 20 dealerships in Illinois, says the new Sprint, priced at around $6,000, will be available in the U.S. market in 2026. It will be shown to dealerships this fall. The bike has ...

Harley says it will be revealing an affordable entry-level model later this year. What will it be, and will it sink or swim?

After years without a true entry-level motorcycle, Harley-Davidson will debut the Sprint motorcycle with a price tag of ...

Outgoing Harley-Davidson CEO Jochen Zeitz said the initiative will include technology such as AI. Big plays aren't just ...

The motorcycle mega company will make the new model available in 2026, and it will be significantly cheaper than its other ...

Harley-Davidson announced plans this week to introduce a smaller, more affordable, yet profitable motorcycle priced at $6,000. Here's what we know.

During an earnings call on July 30, Harley-Davidson Chairman, President and CEO Jochen Zeitz confirmed that the "Spirit" ...

The company says the new Sprint, priced at around $6,000, will be available in the U.S. market in 2026. It will be shown to dealerships this fall. The bike has been in development since 2021, ...