The Colombian superstar opens up about launching her debut line, her own iconic hair eras, and why she doesn't accept ...

I’m often terrified of trying new hair products. I have scalp psoriasis, and many formulas leave my skin painfully (and ...

This month, Isima officially launched as Shakira’s first foray into hair care — a category close to her heart and roots, both ...

Shakira is the latest celebrity to get into the beauty game, starting with the launch of her hair brand, Isima.

The Colombian superstar unveils Ísima, her first-ever haircare line designed for real women with real hair needs ...

Shakira's initial isima collection consists of eight products that cover a complete hair care and repair routine.

"This line is truly meant to address the needs of someone like me who demands a lot of their strands," Shakira says. The ...

Latin community, today announced strategic alliances as a part of its ambitious growth objectives in its first year at market. Fueled by clinical testing and unprecedented distribution plans, the ...

With cutting-edge technologies, including patent-pending formulas and a one-of-a-kind TriModal Method™—a new paradigm for total hair health, isima announces its launch today as clinically backed ...

The crafts retailer is releasing Halloween decor earlier than ever, while the pop star’s Isima line will launch at Ulta ...

Shakira is 5’2” and about 25% hair. Sitting on a cream-colored couch in a hotel suite in New York City (she’s in town for the ...

Together, we created formulas that uniquely account for bond breakdown, protein depletion, and moisture deprivation needs in ways the industry has yet to see outside of isima." In the years ...