It's no surprise that Musk is leaning into AI — the CEO has spoken about the idea in many of Tesla's earnings calls over the last year. What sets his approach apart, analysts say, is the way he's blending the boundaries between his companies.

Elon Musk has just unveiled “Companions,” a new feature for his AI chatbot, Grok, that allows users to interact with AI personas. These include Ani, a gothic anime girl who communicates with emojis, flirtatious messages, and facts, as well as Rudy, a friendly red panda.

Grok’s responses must come from “independent analysis,” not Musk’s stated beliefs. xAI has offered a couple more fixes for “issues” with its Grok AI chatbot, promising it will no longer name itself “Hitler” or base its responses on searches for what xAI head Elon Musk has said.

The case is the first suit related to fatal crashes involving the electric vehicle company’s Autopilot system to go to trial.

AI explained why Grok 4 seemed to search for Elon Musk's opinions when asked about some hot-button topics.

At launch, Grok AI’s Companions will be available to SuperGrok subscribers ($30 per month), who need to enable the feature from the app's settings. This is just a “soft launch,” and enabling the feature will get much easier in a few days, said xAI owner Elon Musk on Monday.

Maslansky + Partners CEO Michael Maslansky evaluates the American political landscape on ‘The Will Cain Show.’

The billionaire entrepreneur said Tesla shareholders would vote on investing in xAI as he seeks to tap his own companies to help fund his artificial-intelligence startup.

Investors familiar with the matter told The Wall Street Journal that the rocket company SpaceX has agreed to invest a whopping $2 billion in xAI, the Musk-led firm behind the controversial large language model Grok. This investment makes up almost half of the $5 billion of equity that the AI company raised last month.

The Tesla Diner that the electric vehicle company is opening in Los Angeles is 'one of the coolest spots in LA,' according to billionaire CEO Elon Musk.

A giant bust of Elon Musk appeared in Arches National Park over the weekend with a sign protesting DOGE cuts.