The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

In 2015, Mattel worked with startup ToyTalk on a doll known as Hello Barbie. The doll connected to the internet through Wi-Fi ...

Barbie is entering into Eternia with a new Masters of the Universe Doll as She-Ra the Princess of Power comes to life ...

Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later this year.

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

Mattel recently announced a new partnership with OpenAI, anticipating a major infusion of AI and chatbot services into its ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

She-Ra, Princess of Power, is getting her first-ever Barbie doll in celebration of her 40th year of fighting evil and saving ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

Beyond consumer products, Mattel will also use OpenAI’s AI tools, including ChatGPT Enterprise, to streamline internal ...

The collaboration is still at an early stage, with the toy maker also planning to create digital assistants based on Mattel ...