Google’s new Demand Gen update will automatically turn image ads into videos, expanding reach and engagement across more ...

We’re in that awkward phase again. Our attention is fragmented across more platforms, devices, and channels than ever. We ...

As AI automates many aspects of advertising, agencies are reconfiguring to become more consultative to brands — and focusing ...

DirecTV wants to use AI to put you, your family, and your pets inside a custom TV screensaver. If that’s not uncanny enough, ...

At Adobe's pitch competition at New York Advertising Week, creators and advertisers bridged the gap between these two worlds.

You'll need one of DirecTV's Gemini devices; the Gemini requires a satellite dish, while the Gemini Air is a dongle that ...

AB Inbev brands will serve as title sponsors on Netflix content around the world, with Netflix IP featured in activations and packaging.

The changes means that small and medium-sized business can create and place video ads across Amazon’s growing ad network — including on external networks such as Netflix, Roku and Disney+. Amazon is ...

The American clothing brand J. Crew is under fire after it was revealed that the company used AI to guzzle up its own aesthetic and promote ads with seemingly fake models. The images, which were ...

Patrick Mahomes stars in a new State Farm commercial alongside Meghan Trainor and Julie Frymyer, released on August 19, 2025. The ad features a humorous exchange between Mahomes and Trainor in a ...

IAB Tech Lab has developed a Live Event Ad Playbook with leadership at Amazon, FreeWheel, Index Exchange, and NBCUniversal. The companies formed a working group to create standards and best practices ...

A majority of ad buyers are currently using generative artificial intelligence (AI) for digital video creation, according to data from the Interactive Advertising Bureau (IAB). Thirty percent of ...