A man fatally shot a 23-year-old Mexican TikTok influencer while she was livestreaming on May 13, and investigators are looking at her killing as a femicide case.

Valeria Márquez’s live-streamed death is not the first to occur on a social media platform, but it is one of the most shocking in Mexico

On Tuesday, Valeria Marquez was shot dead at Blossom The Beauty Lounge, a beauty salon owned by the victim in Zapopan, a town in the central-eastern state of Jalisco. The state prosecutor's office said it is investigating the crime as a femicide, meaning that it believes the crime was motivated by the fact the victim was a woman.