Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

The branding of the Mammoth, from the logo to the colors to the merchandise, has generated significant buzz among hockey's ...

A 30-foot statue? Genetically-modified mammoth? Here is what could be in store for Utah’s NHL team following its rebrand.

After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...

"The community chose the Utah Mammoth brand," Smith said. "It stands as a symbol of who we are, where we came from and the unstoppable force we’re building together.” Wednesday's announcement ...

“The community chose the Utah Mammoth brand, and it stands as a symbol of who we are, where we came from and the unstoppable force we’re building together.” The team played its inaugural ...

Students from Fairview Elementary went on a special field trip this past week, which 4th-grade teacher Mrs. Shelley says she does every year, but this year, it had renewed interest.

There have been plenty of significant milestones over this stretch; however, there was a new chapter to celebrate on May 7 - the organization’s official brand identity, Utah Mammoth. It’s ...

Utah’s NHL team is now called the Mammoth. The team announced its new name, logos, jerseys and branding Wednesday morning, concluding a 13-month decision process that included a seemingly ...

They unveiled Utah Mammoth as the franchise’s permanent ... Smith said at a news conference at Delta Center celebrating the branding effort’s competition after more than 850,000 votes were ...

According to NHL.com, Utah’s new primary logo, the “Mountain Mammoth,” includes the snow-capped Wasatch Mountains on the crown, the outline of the state of Utah in one of the peaks and tusks curving ...