Marketing Dive2h
Under Armour plots ‘most significant’ marketing to date as it works to win back shoppers
I don’t believe the consumer’s mad at us, we just have to give them a reason to want to engage with us again,” CEO Kevin ...
Under Armour Shares Rally as Plank-Driven Turnaround Shows Promise
Under Armour shares rallied after the troubled athleticwear's gambit to bring back founder Kevin Plank appeared to pay off with rapid growth in quarterly earnings and a boost to its fiscal year ...
Under Armour Boosts Adjusted EPS View After 2Q Earnings Rise
For fiscal 2025, Under Armour projected a loss in a range between 48 cents and 51 cents a share, compared with a prior estimate of 53 cents-to-56 cents a share. On an adjusted basis, Under Armour ...
Under Armour Raises Annual Profit Forecast on Cost-Savings Plan
Following several quarters of poor results, Under Armour founder Kevin Plank returned as CEO to reset the business and has been reducing headcount and cutting down on inventory of some products. The ...
MT Newswires on MSN5h
Under Armour Lifts Fiscal 2025 Earnings View After Second-Quarter Beat Even as Sales Slow
Under Armour (UAA, UA) raised its outlook for fiscal 2025 adjusted earnings after it "outperformed" in the just-ended quarter, although sales will continue to face pressure in North America and in the ...
Under Armour lifts profit forecast on cost strategy, lower input costs
Sportswear maker Under Armour raised its annual profit forecast on Thursday, betting on lower input costs and cost-saving ...