Brazilian Pop Star Anitta Kicks Off True Religion's New Marketing Platform
True Religion has tapped Brazilian pop star Anitta to kick off its new marketing platform, called "Own Your True." "Anitta isn't afraid to be bold and confident," Kristen D'Arcy, True Religion's chief ...
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True Religion Taps Anitta to Lead ‘Own Your True' Campaign
The campaign will be carried across several touch points including activations at the Super Bowl and Coachella.