US lifestyle and denim brand True Religion is looking to ignite a “cultural movement” embracing individuality and ...

The campaign will be carried across several touch points including activations at the Super Bowl and Coachella.

True Religion has tapped Brazilian pop star Anitta to kick off its new marketing platform, called “Own Your True.” “Anitta ...

It feels significant that on a night when the betting odds favored rapper Kendrick Lamar declaring Aubrey Graham a pedophile ...

The Brazilian superstar talks starring in True Religion’s new campaign, her upcoming Netflix documentary, and her new single, ...

Kendrick Lamar just put the skinny jeans revival on pause. Last night, while making history as the first solo rapper to headline a Super Bowl Halftime Show, Lamar brought back a piece of (divisive) ...

Doubling down on its recent success and popularity with celebs like Timothée Chalamet and Anitta, True Religion has launched ...

“ [It’s] frankly looking underneath the headlines,” Suma Kulkarni, managing partner at Acon, said when asked why Acon bought ...

California premium denim label True Religion has been acquired by a pair of investors aiming to put the Y2K favorite on track for a true comeback. Washington, D.C.-based private equity firm ACON ...

It might even be truthful to say that A.P.C. uses some of the best denim of any Levi’s competitor. As a fashion-focused brand, True Religion jeans are made with premium denim that rivals and ...

Both companies will work together to “accelerate True Religion’s further growth” by broadening the brand’s reach and diversifying its product offerings. The deal comes after the denim ...