True Religion’s investments in its loyalty incentives follow its second bankruptcy in 2020. The company exited its Chapter 11 bankruptcy with a court-approved plan to reorganize under new ownership.

True Religion’s distinctive, $400 jeans were everywhere in 2005: in paparazzi shots of early reality stars Paris Hilton and Jessica Simpson, lyrics of “My Humps” by the Black Eyed Peas, the ...

Nothing screams America quite like a pair of dusty blue jeans, and True Religion is hosting a 4th of July sale with denim deals up to 70% off.

True Religion’s spring 2025 collection pays homage to decades of influence in both streetwear and music, incorporating oversized silhouettes, distressed denim, and statement-making camo prints.

True Religion CMO Kristen D’Arcy called the signing of Megan Thee Stallion a “milestone moment” for the brand. In November, the company brought back its loyalty program, which it renamed True Rewards, ...

True Religion’s Creative Director Tina Blake takes listeners inside the brand’s ongoing evolution on this week’s episode of ...

Founded in 2002, True Religion has been a staple in the global denim and apparel industry for more than two decades. The brand has been embraced by athletes, musicians, artists and customers globally.