Trix and Lucky Charms have dropped new tie-in cereals for The Super Mario Galaxy Movie. The Trix cereal is blue raspberry flavored while the Lucky Charms cereal is strawberry flavored.

If there's one thing General Mills is known for, it's delivering eye-catching cereal that caters to a wide array of prospective customers, from the very young to the young at heart. While we'll always ...

Our editors tasted nearly two dozen boxes of protein cereal and identified the 5 brands that offer the best textures and flavors.

Watch as a group of British school boys tries General Mills' Trix cereal for the very first time! From their surprised reactions to the bright, colorful puffs to their candid responses on the taste ...

Do you remember racing your siblings to the kitchen to dig through the cereal box for a toy? Those vintage cereal box prizes might be worth a cool mint today. The launch of cereal box prizes excited ...

A woman wants Post Consumer Brands to fork over $5 million because, she alleges, her Honey-Comb cereal box had fewer servings than expected. In documents obtained by Complex, the New York-based woman ...

Decades ago, singles were printed on cereal boxes as cutout prizes. Now, a dedicated few are working to save these cardboard treasures from extinction. Decades ago, singles were printed on cereal ...

Cupcake icing and sports drinks — in all their crayon-like colors — are the final frontiers for Nick Scheidler's team. Scheidler leads product development at Walmart's Sam's Club, which in 2022 ...