Trident(R) Sugarless Gum Celebrates 25th Year (and beyond…) on the Space Shuttle When the Space Shuttle Discovery launches this week on its mission to the International Space Station, NASA astronauts ...

Cadbury Schweppes will enter the UK chewing gum market in the first half of 2007 by launching its Trident brand. The confectioner hopes that Trident, which grew by more than 20% in worldwide sales ...

Multinational company Mondelēz is employing an innovative solution to market its Trident brand of chewing gum in Brazil. The campaign, which uses battery-powered beacons based on the Bluetooth Low ...

SAN FRANCISCO (KGO) -- Mondelez has decided to get rid of its gum business in North America and parts of Europe, reasoning that the number of gum chewers has gone down during the COVID-19 pandemic.

East Hanover, N.J. - Trident is making a $200,000 donation to the Trae Young Family Foundation (TYFF) with the goal of highlighting the importance of mental health for all people. New Trident packs ...

A New York man is suing Cadbury Adams, saying the company's claims that Trident Xtra Care sugar-free gum can help repair damaged teeth are misleading to consumers. In a lawsuit filed in Queens Supreme ...

NEW YORK — Gum seems as appealing as that sticky wad on the bottom of a shoe these days. It’s not that Americans still don’t ever enjoy a stick of Trident or Orbit, the two most popular brands. They ...