By making the most of Mikayla Nogueira's more than 16 million followers, POV Beauty exceeded all expectations on launch day.

She now considers her Gel X habit an “unnecessary spend.” “Right now, it’s more important for me to have a one-bedroom apartment and have less money to spend on beauty than it would be for me to have ...

Summer is here, and that means a new batch of protective style trends is emerging. From curly wigs to textured ponytails, see ...

Beauty guru Avrey Ovard decodes how TikTok boys are influencing current beauty trends.

Are teens learning valuable skin care skills from TikTok — or is the app setting them up for serious, long-term skin problems? A new study from Northwestern Medicine, published this week in the ...

According to a new study published in Pediatrics, there are hundreds of videos on TikTok created by kids aged 13 and younger ...

A new study has lifted the lid on the reality of 'skincare' trends on social media that target girls and teenagers ...

A new study analyzed 100 TikTok videos of children as young as seven following complex, expensive skincare regimens.

Apple cider vinegar transformed from dusty pantry staple to wellness superstar. Discover how this simple ingredient conquered ...

High-Fiber Fruits to Make Breakfasts, Lunches, and Standalone Snacks More Filling Some types pack more of this vital nutrient ...

TikTok is the cultural trendsetter of our time, and every month, it brings a fresh rotation of beauty inspiration, from the ...

A new study has found that products in skincare videos created by teens contain irritating ingredients and cost an average of ...