Tariffs and new rules raise costs for US shoppers on Shein and Temu, while Europeans enjoy relatively minor price increases.

The previous de minimis shipment exemption has been critical to direct-to-consumer brands like Shein and Temu, allowing them ...

Volley after volley of tariffs — and at times on-again, off-again trade actions — have put companies around the world on edge ...

Rising tariffs shift product pricing and auction dynamics. Learn how to adapt campaigns, refine bidding, and maintain ROI ...

Amazon's AI, cloud, retail, and ad growth make it a top long-term investment. Read here to know why we recommend a buy rating ...

The de minimis tax law is a loophole that allows low-cost parcels to enter the US duty free and avoid customs inspections if ...

But items imported before the May 2 change will eventually run out. Both Shein and Temu have slashed their U.S. digital advertising spending in the past weeks as they prepared for the change that is ...

By reassessing competitive differentiators and streamlining marketing channel return on investment, brands can formulate a ...

Shein and Temu cut digital advertising in the U.S. and increased spending in Europe, particularly the UK and France.

Shoppers who love bargains on Temu are finding much more limited selections, as the company has stopped shipping items ...

That strategy change came as the firms rushed to prepare for last Friday, when President Trump ended a popular trade loophole.

ALSO READ: Fast fashion brands Shein, Temu to hike prices as US plugs trade loophole The boost in advertising in Europe, which includes France, Germany, Italy, Spain, and the United Kingdom, comes as ...