Forty years ago, in a time prior to mumble rap, when Raygun was yet to be conceived, a revolution was brewing. Deep in the ...

It’s been a good few months since Swatch and OMEGA have released a new MoonSwatch. Introducing the Mission to EarthPhase, a ...

It’s no secret that the old guard of luxury labels is struggling to decipher and decrypt modern hype. But by taking risks and ...

The Mission To Earthphase MoonSwatch model has an Earth Phase Indicator which offers a fresh take on tracking time.  Read ...

The next chapter in the MoonSwatch collection shifts perspectives and brings something new to the table. Is it enough to get ...

Says Swatch: “Both the moon and the Earth take approximately 29.5 days to go through all their phases, but in reverse order.

Swatch and Omega have launched yet another MoonSwatch, and this time, the affordable chronograph introduces a brand-new ...

Hamilton Watch chose Lancaster, PA to open its first American store. It's leaning into the brand's legacy as Lancaster was ...

A second drop from the “Break Free” collection, as Swatch is calling it, showcases something really special: a watch based on ...

OMEGA x Swatch have joined forces for the thousandth time, creating a new addition to the Bioceramic MoonSwatch collection ...

Ironically, for a watch famous for rocketing out of the atmosphere and getting some steps in on the moon, this new piece puts ...

Headquartered in Switzerland, Swatch Group (SWGAY) primarily designs, manufactures and sells watches and jewelry. See why I ...