This is Part I of “Cap to Campaign,” a four-part series that highlights the advice from the ad industry to the next wave of ...

Victoria Tollossa is a 2x founder, Grammy-nominated storyteller, and CEO of Illume, an executive branding agency helping ...

Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and ...

Snapchat is getting a new in-app music performance series called 'Under The Ghost' – with Kid Cudi the first artist to take part.

Kid Cudi performed 'Neverland' at Snapchat's Santa Monica studio, the first artist in Snapchat Under the Ghost music series.

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key part of their influencer marketing strategy.

Meta CEO Mark Zuckerberg claims AI could overhaul the advertising process. AI may handle tasks from ad creation to audience analysis, he states. Businesses could set objectives without needing ...

Snap Inc. investors looked past a narrow quarterly earnings beat for the Snapchat parent to worry anew about the company’s advertising business. Snap SNAP late Tuesday spooked Wall Street by saying ...

This initiative is part of Snapchat’s broader strategy to grow its advertising business, with a particular focus on small and medium-sized businesses (SMBs). The platform has seen stagnant growth in ...

Effective marketing requires quick, visually-driven content that embraces Snapchat's ephemerality and authenticity to engage users. Brands must continually test ad formats and targeting strategies to ...

Snap also reported new data, compiled by Greenberg Strategy (commissioned by Snapchat), on what percentages ... Wendy’s head of advertising, digital/social and media, said in a statement.